As I mentioned in the last Prairie Steward, there is reason for optimism within SSCA. It became apparent that future-funding arrangements will be geared towards specific projects. Over the past few months, SSCA has been working with potential industry partners to develop new programs to continue to increase direct seeding cropping systems within Saskatchewan.
The SSCA finalized a new partnership agreement with Monsanto. The announcement for funding from Monsanto at the direct seeding conference allows SSCA to build on its existing programs, jointly funded by SSCA and Saskatchewan Agriculture and Food. The new agreement with Monsanto is to develop a targeted extension program to focus on areas of low adoption and to promote low cost direct seeding strategies. The objective of this work is to continue to increase the adoption of direct seeding in Saskatchewan.
Have you seen Monsanto's new reduced tillage marketing strategy? Over the past couple of months they have been running a low-key campaign promoting reduced tillage. Part of this marketing campaign is also their new web site www.reduceyourtillage.com . The focus of these ads looks at the many economic benefits producers find when they switch to direct seeding.
Monsanto is also working with producer groups like SSCA to promote the positive short-term benefits of direct seeding practices. Things like reduced fuel use, increased yields, producer's ability to manage time, labour and equipment more efficiently are all highlighted. Both farmers and researchers have proven these economic benefits of adopting a direct seeding system.
Good luck with your 2001 crop.